When I think about organizations close to public and social responsibility, the first one that comes to mind is Meituan. It is one of the most popular food delivery apps in China. Most of the functions are similar to Uber Eats and DoorDash. You order food and wait for them to deliver it. However, the critical thing about MeiTuan is that it does not just provide food delivery services. It has also made many contributions to Chinese society and the poor class.
When I searched for Meituan’s contribution, I found a “MeiTuan 2023 Organization Social Responsibility Report” report. Not just the report’s name but the first page with a quote: “We help people eat better, live better.” The content report shows the data about there were 390 thousand people who worked in the company as delivered by the country rural area support plan, which is the plan of the local Chinese city government to support the poor rural area to make the farmers have a better life, including sending student volunteers to the area, funding support, provide job opportunity, etc. So, to provide more job opportunities for low-income rural area residents, Meituan will teach them to become a deliverer and make money on their platform. And Meituan will provide helmets, bikes, insurance, devices, and uniforms. So, anyone who signed up for delivery does not have to pay anything.
The second one they did that I never heard of before was the “Kangaroo Baby charity plan.” It is the plan that collab with the deliver who worked in multiple delivery platforms. The major content of this plan is to support the education of children of those given so far by the end of 2023. More than 818 riders’ children received funding support. Besides that, they also built the “Kangaroo Baby House,” a charity branch that collects funding and gives support to delivery parents who need help with their children.
Based on those two plans, I believe Meituan is a good company that represents good social responsibility for Chinese citizens. They are showing that their mission statement is not just delivering but also giving love to the customers and the people who need them. This makes Meituan more than a delivery company; it is a model of how a business can give affection to the people behind the team.
The report link: https://s3plus.meituan.net/v1/mss_f5ecef526b384cbaa1117230d53b4bd6/smart/美团2023企业社会责任报告_ava69p.pdf
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