Connecting The Digital Divide: How NGO2.0 Helped Charity Organizations With Social Media

In the fast development of public relations and social media platforms, many charity organizations are constantly forced to address issues about information sending and digital sharing limitations compared to normal organizations. Most nonprofit organizations do not have “fun” job opportunities compared to others. They struggle with low digital communication, such as no social media platforms but only official websites. To stop the issue from happening, NGO2.0 has come to the front, and its job is specifically for nonprofit organizations in China.

 

In the last decades, non-profit organizations in China have kept growing, mainly in education, recycling, and general social services. Many non-profit organizations living in small cities do not have digital support compared to organizations in rich, developed cities like Beijing or Shanghai. NGO2.0 is a program that helps with this issue. It is a program made by collaboration between QingHua University and MIT. The program started in 2009 and aims to help small non-profit organizations build media transmission and expand their social impact.

 

NGO2.0 set up multiple programs for those organizations:

·      Web 2.0 training workshop: social media campaign and digital media training. Teaching workers in the organization how to use WeChat and Weibo to interact with the public netizens

·      Open map platforms: through multiple data connections, the NGO will share the information of the organization and those seeking support. Help those organizations choose a target more convenient and quickly

By those two major programs, NGO2.0 boosts the online affection for most of the non-profit organizations, as well as the chances for outside collaboration

Real case: an organization from Sichuan only built the trees planning inside the province. But because of the NGO, they started posting blog posts on their WeChat public account to show what they do. After the blog post, it grabbed the public’s attention. It also attracted more funding and support from volunteers. Now, their program is expanding to multiple provinces in China.

Because the public sees NGO2.0, more and more non-profit organizations are not just training digital skills but also transmitting trust and bringing love and power together. They created those organizations to achieve the goal of being seen by the public.